Date:
10.2008
Role:
UX Director & Design
Scope of Work:
UX/UI, E-Commerce, Visual Design, Identity/Branding Design
The Challenge
Noir Jewelry is at the forefront of designer fashion jewelry. With an edgy, contemporary look that has caught the eye of such fashion icons as Lady Gaga, Madonna, Rihanna, and Sarah Jessica Parker, Noir Jewelry offers unique statement pieces that are the epitome of modern style.
However, at the time Noir Jewlry didn't have its own platform to monetize sales, instead selling through such channels such as QVC. As a maturing brand, collaborating with Marc Jacobs, DKNY, and Moschino, among others, to create exclusive pieces, Noir needed its own e-commerce platform and presence.
The Action and Planning
I worked closely with Leeora Catalan, the creative visionary and head designer of the accessories design house Noir Jewelry, to rethink Noir's current brand presence in the digital space as well as offline and how Noir would meaningfully connect and create a useful commerce and lifestyle experience. I worked with the development team to scope out the UX and explored many branding concepts to find one that would work across all mediums.
UX
Design and Branding Explorations
The Results
The end result was to harness and slightly evolve the existing look and feel of the brand. I created a familiar browsing experience for Noir inspired by best practices I've helped pioneer for other e-commerce clients. Users can easily explore and narrow the wide selection of products. The experience is direct, elegant, and meets users where they are, so potential buyers can get the information they need, and begin the checkout process with as little friction as possible.
MICHAEL REDDING
CREATIVE DIRECTION • EXPERIENCE STRATEGY • VISUAL DESIGN • UX/UI • DIGITAL MEDIA